Beyond verification: Building a presence on Chinese social media

Creating an official account on WeChat, Weibo, or Rednote seems easy until a company realizes it must pass verification on those platforms first. This verification process exists, and it was designed for domestic Chinese companies, not international companies entering the Chinese market for the first time. It takes some time for businesses to submit necessary paperwork and pass all the verification procedures, and any mistakes may result in having to start the entire process again from the very beginning.


This is exactly why working with a China social media agency makes sense. Instead of trying to navigate new platforms and decipher their rules independently, a Chinese digital advertising agency  with experience will know which documents are necessary on which platforms, how to fill out the paperwork and application so it won't get rejected, and even how to contact the right people in case of a problem.

But verification is just the beginning of the process. Once verification is done, platforms concentrate more on consistent posts and engagement, which implies that one should begin working on the audience only after verification of the account. Companies thinking of verification as the ultimate stage of the process will soon find out that their account does nothing at all after a few months.

Companies having no local team familiar with the particular platform could find themselves in a difficult situation. For such companies, collaboration with people knowledgeable about the processes of verification and what stands behind these processes could make a difference.

Verification is just the beginning of the journey, not the destination. Those brands that see it as a step, not the finish line, and keep showing up through consistent engagement are the ones that turn a verified account into an active channel. 

To know more details about China influencer marketing agency , please visit our website: eastwardmedia.com.

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