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Showing posts from October, 2026

Beyond verification: Building a presence on Chinese social media

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Creating an official account on WeChat, Weibo, or Rednote seems easy until a company realizes it must pass verification on those platforms first. This verification process exists, and it was designed for domestic Chinese companies, not international companies entering the Chinese market for the first time. It takes some time for businesses to submit necessary paperwork and pass all the verification procedures, and any mistakes may result in having to start the entire process again from the very beginning. This is exactly why working with a China social media agency makes sense. Instead of trying to navigate new platforms and decipher their rules independently, a Chinese digital advertising agency    with experience will know which documents are necessary on which platforms, how to fill out the paperwork and application so it won't get rejected, and even how to contact the right people in case of a problem. But verification is just the beginning of the process. Once verificatio...