Marketing Suggestions for Western Businesses in China: 3 Pointers

 

You have a company, and you, as a western company, want to step into the Chinese market?  This thought might just be in your dreams if you don’t consider the real-world scenario. Don’t be clueless, as we are here to help.

We have compiled a list of strategies so that you better understand Chinese marketing in Canada.

1-Create a Chinese-friendly website

Chinese people love their heritage and culture. The initial step towards reaching the Chinese audience is creating a website in their language. It would help if you researched the keywords they searched and used them in your blogs even though you’re using English.

Chinese people want to feel secure about the business they choose, so when you use their web searches as keywords on your website, that’s a practical step for Chinese marketing Canada.

2- Prioritise the best ways to reach Chinese consumers

Chinese consumers mostly buy from the internet. They are critical of their online purchase. In China, customer service is an important consideration. The business providers don’t just deliver things; they also interact with their customers during the purchasing process. Some of the popular apps for Chinese marketing are:

• WeChat

• Pinduoduo

• Xiao Hong Shu

3-Analyse your rivals

Suppose you are a company that sells cars in Canada. And you want to reach your Chinese customers too. So, what are you going to do? You want to know what other car companies are doing for Chinese customers. You can learn more about their selling strategies if you open their website.

Wrapping up

Going for door-to-door advertisements seem like a nightmare, but you can reach your Chinese consumers like a daydream when you have a Chinese-friendly website, communicate with them and learn more about your competitors. Thus, you will be standing apart from the rest in Chinese marketing.

To know more details about Weibo Marketing in Canada please visit our website: eastwardmedia.com

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