Eastward Media

  Western brands and businesses are quickly understanding the importance of WeChat to enter the Chinese market. It is a popular Chinese digital platform with over 1.2 billion active monthly users, and there is huge marketing potential in it. However, official business WeChat account creation , verification, marketing, and sales are not easy for western businesses because this platform is very different from western digital platforms. To give you some sense of the difficulty, here is a list of things your brand needs to verify its official WeChat account. Information Here is the information you'll need for the WeChat verification of your official business account. Company's legal name, legal representative, registration address Office address, phone number Scope of business Official WeChat account name Justification for your official WeChat name to be different from the official company name. (if you want your WeChat name to b...

  China is attracting many Canadian companies as it offers them amazing business opportunities thanks to its massive population. The Chinese community in Canada has also played an integral role and has got many Canadian companies diving into the digital wonders represented by the Chinese market. There are nearly 900 million users in China, and many of them are active on social media, which makes a strategy for Chinese Marketing in Canada pivotal for any Canadian company. The biggest brands are stepping up their game and getting more creative to create inspiring and interesting campaigns that set them apart from their competition. Acquiring Chinese marketing services from a digital agency in Canada has become one of the most sought-after services for various brands and companies. If your business wants to gain the trust of Chinese consumers or has grand ambitions of entering the Chinese market space and taking advantage of its untapped potential, you’re going to req...

  Do you plan on extending your services to the Chinese market? With China’s massive population, there is a lot of potential for businesses to grow here. But due to language barriers and cultural differences, some business owners might struggle to find their footing when it comes to Chinese marketing. Planning is essential for the success of your expansion. The first thing that you need to do to get started in doing Chinese marketing in Canada is to learn more about the Chinese market. What are their buying behaviors? What kinds of advertising do they engage in? When you know what drives them to buy, it is much easier to come up with a marketing campaign that will work better for you. Find out which social media platform you are going to market your products to and how you will be able to use that. Companies such as Eastward Media can help you create your social media accounts on platforms like Weibo and WeChat so that you can get started in promoting your produ...

  Baidu is one of the largest and leading search engines in China. This search engine has become an integral part of the people of China with a user base of more than 1 billion people. The companies searching for new ways to reach their targeted customers in China should target this platform. Baidu has been recently targeting to achieve a more seamless user experience. In this way, with the help of the best well-integrated Baidu apps, people of Chinese Marketing can reap the benefit of its various apps. We have mentioned some of them below. Baike It is an encyclopedia covering all the knowledge, acting like Chinese Wikipedia. Almost 60% of the Baidu traffic is coming as referrals from Baike. Wenku Wenku is one of the popular apps for Chinese Marketing Canada, where users can download and upload books, articles and documents in any format. It consists of paid and free content, thus allowing the writers to earn money from their work.  Zhid...

  Many companies are starting to expand their business in China, where the market is large. But because of the language and cultural differences, it can be hard for people outside the country to promote to the Chinese market. If you need help with Chinese marketing , here are some tips that can help: 1. Create your branding strategy. Start with establishing your brand. Don’t go out there without fully preparing. Make sure you have already ironed out the details of your brand from your logo to the designs that you will use. Your target market will associate these designs with your brand and that can help your business stick. It helps increase brand recognition, which will make you stand out amidst all the other similar businesses out there. 2. Choose a digital marketing platform to promote your brand to. There are a lot of good digital marketing platforms with millions of users and with a lot of potential for market growth. Weibo and WeChat are just two of th...