Why is a cultural strategy the future of brand communication?
Global mobility, digital exposure, and multiplied identities all contribute to shaping consumers today. What that means for brands is they can no longer pump out the same old generic messaging and hope to connect in a meaningful way. Relevance from a cultural perspective is increasingly becoming a meaningful strategic priority, and this is where the work we do at Trisect Multicultural Rebranding about helping brands win in culture becomes so important; it’s not just about redefining how brands communicate, but also how they grow. A cross-cultural agency transcends the bounds of just translating or modifying at a superficial level. Its work is based on cultural insight — the understanding that values, tradition, language patterns, and social norms shape perception and choices. These agencies examine how different communities interact with the media, who they trust, and what drives loyalty. With this methodology, brands can progress from broadcasting to respectful, targeted engagement. A...