Approaching the terrain of Chinese social media
As a social media marketing guru, you have to understand the intricacies of these platforms, if you desire for businesses or individuals to influence Chinese audiences. The Chinese social media ecosystem major platforms WeChat: WeChat started in 2011 as a messaging app, but quickly developed into a mass of services, including social media and mobile payments. It serves as an essential intermediary in the day-to-day life of China, with more than a billion monthly active users, covering from communication to e-commerce. Douyin: A sister app of the infamous TikTok, Douyin is a short-video platform that has won the hearts of the Chinese app users. Users can create and share short videos, typically accompanied by music, and it has emerged as a nexus for creativity and viral trends. Sina Weibo: Similar to Twitter, Sina Weibo is a microblogging platform where users can publish updates, share content and participate in discussions. It continues to be a major ...