3 Tips for a More Effective Chinese Marketing Campaign
Are you promoting your brand in China? It’s one way to reach a broader audience. However, it’s not easy to promote in China due to the language barrier and the difference in culture. To make sure that your Chinese marketing efforts will not go in vain, here are the things you need to do: 1. Make your website more Chinese audience-friendly. We don’t mean to just translate the contents to Chinese. It also has to appeal to their culture and their preferences. To do that, you need to understand what they are looking for and what they expect from businesses like yours. You should study the market first. Understand their needs and then create your website in such a way that it is easy to navigate for Chinese users. 2. Keep their culture in mind. There is a culture gap that you need to bridge. What might appeal to a Western audience might not work well for your Chinese market. Your old practices might not work. For Chinese marketing in Canada to work, you need to ta...